The Digital Analytics Initiative (DAI) is Queen's unified task force for digital data collection, analysis, and reporting. Since August 2019, the DAI has worked to improve analytics-driven marketing, communication, design, content development, and content management across Queen's.
Focus areas
- website analytics
- social media analytics
- email and newsletter analytics
- digital campaign performance and efficiency
- mobile app analytics
- video analytics
Responsibilities
- advise on digital analytics at Queen鈥檚 University
- develop best practices for digital analytics
- identify opportunities and roadblocks
- provide recommendations to marketing and communications leaders
- exchange knowledge about digital analytics software
- research new tools and technologies
- run experiments and lead pilot projects
Leadership and members
The University Relations Digital Strategy Team leads and facilitates DAI sessions, working groups, and projects. The membership in the DAI is voluntarily and based on expertise in the focus areas highlighted above. Members meet every month, and they actively contribute to cross-university working groups and projects.
If you want to to learn more about the Digital Analytics Initiative, please contact the Digital Insights Manager in University Relations.