Social analytics provides insights on how your social channels perform, such as Instagram, Facebook, X, LinkedIn, Youtube, and TikTok. Through social analytics, we can measure and analyze social performance on both a profile and a post level. On the profile level, we want to understand our audiences and their interactions with our profiles. On the post level, we want to learn how individual content performs, i.e., a post, a tweet, a story, or a reel.
The social channels each provide different metrics. In contrast to web analytics, social analytics depends on the social channels and the information they track and provide.
Support
Teams across the Queen's collaborate on social analytics via the Digital Analytics Initiative, where they discuss best practices and share benchmarks.
Departments can also access a shared social media management platform with advanced social analytics capabilities. Please reach out to to learn more.
The Digital Strategy Team at University Relations provides advice and develops guidelines on social analytics.