Promoting 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚

Promoting 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚

Looking back on some of the most compelling stories of the Discover 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚 promotional campaign.

By Kayla Dettinger, Research Promotion Coordinator

November 10, 2020

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In February, the university launched an institutional campaign, Discover 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚, to showcase the impactful research happening at Queen鈥檚 and to build engagement with the new 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚 website.

However, much like the rest of the world, the campaign had to take stock and respond to the urgent concerns of the pandemic. As a consequence, the campaign was paused between March and May. During this period many Queen鈥檚 researchers pivoted their efforts to focus on pandemic relief and research, sharing their expertise and advice with the public as the crisis unfolded. In April, the campaign was reimagined to reflect these activities culminating in a new virtual events series with Advancement, Conversations Confronting COVID-19, where Queen鈥檚 researchers and alumni were able to discuss their research, provide comment, and take questions. These Conversations have reached more than 1,000 people and featured topics such as innovation and aging during the pandemic.

鈥淭he original goal of the campaign was to help our audiences discover the critical and impactful research happening at Queen鈥檚,鈥 says Michael Fraser, Vice-Principal (University Relations). 鈥淲hile COVID-19 forced us to rethink our approach to a degree, the success of these efforts illustrate how eager our audiences are to understand how the work being done by Queen鈥檚 researchers can make a difference.鈥

Overall, the campaign has doubled traffic to the 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚 website and helped drive significant awareness of the research happening at Queen鈥檚. As we wrap up the campaign, the last phase features some of the most well-received stories featured over the last 10 months.

Discover 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚 Stories and Features

Diving into microplastics: Addressing our "wicked" waste problem: Microplastics 鈥 They are in the food we eat, the air we breathe, and the water we consume, and we are still learning about what this means for our health, the health of our environment, and our future. How do we tackle this 鈥渨icked鈥 problem? Queen鈥檚 researcher Myra Hird believes the answer is in our own consumption habits.

Strange physical symptoms? Blame the chronic stress of life during the COVID-19 pandemic: Itchy skin? More aches and pains? Unusual rash? Headaches? Pimples? If you've been experiencing unusual physical symptoms recently, Queen's researcher Kate Harkness explains it may be due to living with chronic stress for The Conversation Canada.

Championing AI for social justice: 成人大片 researchers Samuel Dahan and Xiaodan Zhu are using AI to level the legal playing field for Canadians, including those affected by COVID-19 unemployment.

Capturing the Art of Research: Celebrating the 2020 prize recipients: The Queen鈥檚 Art of Research photo contest celebrates its fifth year, with the selection of 10 stunning winning images.

Fixing financial fairy tales 鈥 The rise of sustainable finance in Canada: The Institute for Sustainable Finance, based at Queen's Smith School of Business, is dedicated to exploring how the many different ways in which we spend money might be adapted to reflect the principles of sustainability.

For more information, visit the 搁别蝉别补谤肠丑蔼蚕耻别别苍鈥檚 website or contact Melinda Knox, Associate Director, Research Profile and Initiatives.

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