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It’s a simple, but powerful, formula. Take one part leading academic research, add a dash of journalistic flair, and mix in a robust digital presence. It is this winning recipe that has earned The Conversation, an academic journalism website, the participation of thousands of researchers worldwide, and captured the attention of millions of citizens interested in news with a healthy dose of academic rigour.

After a successful soft launch this summer, the Canadian national affiliate of The Conversation is running at full steam, having published hundreds of researchers’ articles, including a number from Queen’s. The university is a of the national news platform.

“Our participation in The Conversation relays the importance and impact of disseminating and promoting the leading-edge research and scholarship happening at Queen’s University,” says Michael Fraser, Vice-Principal (University Relations). “The Conversation is a powerful tool for community engagement and is already bolstering the efforts of our researchers to share their expertise and build profile.”

Over the course of the summer, over two dozen Queen’s academics contributed to The Conversation, sparking dialogue about , , , , how to the meaning of lyrics, and more. These faculty and graduate students suggested topics, wrote columns, and submitted them to The Conversation. From there, professional journalists helped edit the articles to ensure consistency and clarity.

“The Conversation’s unique model puts the researchers in the driver’s seat when sharing their expertise,” says Benoit-Antoine Bacon, Provost and Vice-Principal (Academic). “It is increasingly important that we convey the impact of our research and ideas beyond the academy, and we believe tools such as The Conversation are filling that gap in a powerful way.”

THE STATS

The 33 articles published to date by Queen’s experts have garnered a combined 167,000 reads and 166 comments on The Conversation’s website. One of the most popular, and possibly most controversial, pieces was an article by David Maslove, Clinician Scientist with the Department of Medicine and Critical Care Program, about the need to in the same way his profession is regulated.

“Working with The Conversation’s editorial team was great, with turnaround times between drafts that were much faster than what I’m used to in traditional academic publishing,” says Dr. Maslove. “It was really gratifying to see the piece we created reach a wider audience and stimulate debate.”

Another notable Queen’s submission included Sarita Srivastava’s (Sociology) “” – a piece analyzing a recent controversy on transracialism. Dr. Srivastava’s piece led to an invitation for her to speak during a symposium on the matter held at the University of Alberta.

“Writing for The Conversation has been a wonderful opportunity to reach a wider audience and to comment on current events as they are happening,” says Dr. Srivastava. “Their editor was extremely skilled in working with me to write in a more journalistic style, while maintaining scholarly content. Within days of my article’s publication, I was invited to speak at an upcoming symposium on the same topic.”

Once the articles are posted to The Conversation’s website, they are shared with a large network of Canadian and international media organizations through a “Republish” feature and posting via The Canadian Press Wire service. The work of Queen’s academics has gone on to be featured in major North American newspapers such as The Washington Post, CNN, CBS News and The National Post, magazines like Scientific American, and national dailies as far away as Australia, where The Conversation was originally founded.

“In our first three months of publication, content from The Conversation Canada has been viewed almost two million times. Combining academic expertise with journalistic storytelling means we are reaching a wide audience across Canada and around the world at a time when the public is thirsting for reliable, fact-based information,” says Scott White, editor-in-chief of The Conversation Canada. “We're very pleased that Queen's has been with us from the very beginning, including a , as well as important articles on the  and the beauty of , to name just a few.”

The Conversation is regularly seeking new academic contributors. Researchers wishing to write articles should contact Melinda Knox, Associate Director, Research Profile and Initiatives, at knoxm@queensu.ca.