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Project Details

The central location and business model reduce the farms’ carbon footprint in many ways - being at the “doorstep” of customers, farmer’s markets, and restaurants reduces transportation, and nutrient loss due to shipping and storage and allows customers to bring their own containers so they can reduce packaging waste.   

The urban location not only ensures access to the farm is easy, but it facilitates greater and richer opportunities for education and collaboration with local businesses, community organizations, and schools. And people simply love it. Having a farm in their neighbourhood lights people up with joy.  

With groceries now generally more expensive in supermarkets and produce supply chains increasingly unreliable due to climate change and political factors, a return to local-oriented food systems is more important than ever.    

With Collective Joy Farm, Tammara has created a profitable and replicable urban farm model that is now in an even more competitive position - with the move to Kingston business has tripled, the number of customers dramatically increased, and the community ‘reach’ widened.  

As a result of this successful neighbourhood farming model (high productivity in a small area), Collective Joy Farm has a vision of sharing their story and encouraging others to start similar farms in their cities.  With this in mind, Tammara initially explored the option of franchising the operation.  However, when delving into the practicalities, she found that the franchising model was primarily focused on numbers and took away from the community aspect and/or flexibility for decision making with community that she wanted to achieve. Collective Joy Farm is now exploring ideas on viable ways to achieve their future goals and help other people start urban farms in their cities.