A blueprint for success

Donna Gillespie and Nour Mazloum at the Kingston Economic Development Corporation office

Bernard Clark

It鈥檚 an ongoing conundrum for new grads. 

You can鈥檛 get a job without experience. But you can鈥檛 get experience without a job. And it can be even tougher for a new grad with an arts or humanities degree to find that great first job after university.

But combine this with the ongoing challenge of attracting and retaining new talent, particularly in smaller communities, and you have an opportunity waiting to happen.

All that's needed is the right partnership to leverage that opportunity.

Just over three years ago, entrepreneur (and Queen鈥檚 parent) Alan Rottenberg got the ball rolling, in a conversation with Tom Hewitt, Chief Development Officer at Queen鈥檚. What if 鈥 Rottenberg asked 鈥 there was a program that matched new grads with employers, who could show them the ropes while giving them full-time, meaningful employment that could utilize their university degree? A kind of white-collar apprenticeship program. Rottenberg was willing to provide a financial incentive that would encourage employers to take on new grads without work experience.

鈥淎lan saw that there are a lot of young people on the sidelines of the workforce,鈥 says Hewitt. 鈥淭heir employment is not taking advantage of the skills they have learned at university.鈥

鈥淭raditionally, Arts and Science grads have had a little more difficulty getting that first job,鈥 says Hewitt. 鈥淎lan wanted to help accelerate their entry into meaningful work, here in Kingston.鈥 He adds, 鈥淲hen I graduated from Queen鈥檚 in 1982 from Political Studies, I would have loved to have stayed in Kingston.鈥 But at the time, like many new grads, he sought opportunities in a larger city.

Hewitt connected Rottenberg with colleagues at Queen鈥檚 and in the Kingston community. And that led to action, very quickly.

鈥淭his was in November 2017,鈥 says Donna Gillespie, CEO of the Kingston Economic Development Corporation (Kingston EcDev). 鈥淚 met Alan at a meeting at Queen鈥檚. He started telling me his idea about supporting arts grads. And I remember smiling and saying, 鈥業 know! I鈥檓 an Art History and Classical Studies grad!鈥 [She is a 1997 Queen鈥檚 alumna.]

鈥淪o, we had a vision,鈥 she continues, 鈥渂ut we had no rulebook. But we all said, 鈥榃e can do this.鈥欌

Two months later, the career apprenticeship program was formally launched to the local business community. And in May 2018, eight recent Arts and Science grads, having been matched with local employers, were starting their new careers in a range of industries, from group benefits to video production to real estate management.


The blueprint

鈥 A grant of up to $4,000 a month is provided, through the philanthropy of Alan Rottenberg, to qualified employers for the first four months of the first year of guaranteed employment.
鈥 Job opportunities must offer a minimum salary of $35,000.
鈥 Employers must have been in operation for at least two years and have at least five employees. This ensures that the new employees have access to both sufficient support and learning opportunities in the workplace.
鈥 Students apply for jobs through the Faculty of Arts and Science, which also promotes interview and resum茅 workshops and other job supports available through Queen鈥檚 Career Services.
鈥 Area employers submit job postings through Kingston EcDev.
鈥 Job interviews take place from late February to late March, with successful candidates starting work in May.
鈥 Apprentices are matched with mentors for workplace advice.
鈥 Employers have access to additional workplace supports through .



Today, Queen鈥檚 Career Apprenticeship: Kingston has grown exponentially. After successfully matching 20 new grads with employers in 2019, this year the program is aiming for 40. And in January, a spin-off career apprenticeship program launched in Guelph, Ontario, connecting University of Guelph grads with local employers. Representatives from other communities across Canada have expressed interest in adopting the successful Queen鈥檚-Kingston model.

鈥淚鈥檓 very excited that the University of Guelph is launching its own apprenticeship program this year based on the blueprint of our previous success,鈥 says Barbara Crow, Dean of Arts and Science at Queen鈥檚. She was instrumental in planting the idea in the minds of colleagues at the University of Guelph. 鈥淭he program perfectly encapsulates the value of studying the liberal arts,鈥 she says. 鈥淏usinesses are recognizing that these soon-to-be graduates bring real value to their company.鈥

What employers need to know

Onboarding new grads into your business culture, processes, and procedures takes time and attention. And while in the first year of the program, some grads were matched with local start-up companies, the screening process for employers was tweaked a little in the second year., While a small start-up certainly has enough work for new employees, it may not yet have the capacity to provide longer-term training and growth for them.

鈥淲e want to make sure that we give new grads the best first career opportunity,鈥 says Gillespie. 鈥淲hen you have other colleagues, then you get to really see office dynamics. And we also wanted to ensure 鈥 with start-ups 鈥 that they鈥檙e beyond the base sustainability level. So, when they are onboarding, that they鈥檙e already thinking longer term.鈥

That long-term planning is key for any employer, says the man who got the program started. 鈥淭he funding is the fuel,鈥 says Alan Rottenberg, 鈥渂ut the motor running all this is the efforts of all the people 鈥 at Queen鈥檚 and in Kingston. The fuel is just there to incent employers to get over that hump and say, 鈥榊ou know what? I am going to hire this young person who doesn鈥檛 have five years of experience.鈥 But as employers, they want to retain their employees, after that first incentive. They need to commit to the program for a year. But it doesn鈥檛 make sense to invest a year in an employee and think that鈥檚 good enough. If you spend a year getting an employee into your company 鈥 incentive or no incentive 鈥 you want that employee to grow and flourish over a longer period of time, whatever their level of experience. You need to think about their growth over three to five years.鈥

Troy Southward, Managing Partner of Benefits by Design (BBD), says that this type of growth mindset is an integral part of his company. 鈥淎s a growing organization, we鈥檝e put a considerable focus on recruitment and retention of employees. Experience for some positions may be more ideal, however, we have always put a greater emphasis on the fit and the candidate鈥檚 talent.鈥

When BBD took on two new hires through the apprenticeship program, the company just adjusted its onboarding process a little. 鈥淭raditionally, all our new employees go through a rotation of most departments. In most cases, this would be a three-month training cycle. With our apprentices, we cycled them through all the operational departments over a year. The reality is, there is no better way to learn the business than to experience all facets of the organization.鈥

One of the first apprentices hired at BBD, Justin Karch appreciates the exposure he had to all aspects of the business. 鈥淚t鈥檚 a little bit daunting in a bigger company, not knowing what other people do. So, I had four months in each department, from client services to underwriting. And I built up a knowledge of the company, a knowledge of the benefits industry as a whole, and I also got to build working relationships with managers and staff across the company.鈥

After his first year as an apprentice, Karch was hired full-time by BBD as a business analyst and project coordinator. One of his big projects these days is implementing a customer relationship management (CRM) tool that will meet the needs of several departments at the company. Having spent time working in three of the teams, he鈥檚 already got a good handle on the project and what will work for his colleagues.

As Karch was finishing up his degree in Global Development and Geography, he says, 鈥淚 thought I needed to further specialize in order to secure meaningful employment. I was fully prepared to pursue a college graduate certificate in project management when I stumbled upon the career apprenticeship program.鈥

While Karch is able to leverage his research experience from his undergrad days in the workplace, he also credits his Queen鈥檚 extracurricular activities with some solid transferable skills. 鈥淒uring my final year, I worked as an operations manager with the AMS. That helped me develop leadership and problem-solving skills. I also volunteered as an Orientation Week leader for international students and I think that helped to develop my communication and teamwork skills in the process.鈥

A new model for skilled workforce retention

Thinking long-term about your workforce is critical not just for employers, but for communities. Rottenberg says, 鈥淲hen I came up with the idea, I was really thinking just about the young people getting their first job. But what I鈥檝e learned, first in Kingston and now in Guelph, is that cities, as they grow, need to have plans for the retention of young people in the workforce.鈥

Donna Gillespie says that鈥檚 top of mind for the city of Kingston. 鈥淲orkforce shortages are becoming more and more critical across the country,鈥 she says, 鈥渁nd we鈥檙e competing with other communities for talent. We are blessed to have Queen鈥檚 and the colleges here; we have an ongoing pool of talent coming through our community, and we can work together to retain them. I think this type of program completely changes the way we think about careers. It鈥檚 breaking down the myth that you have to have three to five years of experience in a particular field. It鈥檚 showing how you can train someone on the job. So, even without the investment from Alan 鈥 which has been a wonderful thing for the Kingston community 鈥 I think it鈥檚 important that businesses really start to look at this model.鈥

A successful first year

鈥淲e were really excited that all of our matches who finished their first year successfully were offered extensions to their contract, a promotion, or another opportunity within the company,鈥 continues Gillespie. 鈥淭he 2019 cohort was hired last May. We participated this year, hiring a new grad. She鈥檚 a rock star and we hope that she will stay with us.鈥

She鈥檚 talking about Nour Mazloum, who graduated from Philosophy and Political Studies last year. Mazloum is now the communications and events assistant at Kingston EcDev. As part of her role, she organizes corporate events, including those for the Career Apprenticeship program that bring together employers with students interested in the program.

鈥淭he most interesting component of my work is the social aspect of my role,鈥 she says. 鈥淚 meet people from a variety of industries. I find it interesting to learn about what they do and how they help our community and how they started 鈥 or expanded 鈥 their business.鈥
Her job involves a lot more than networking, however. 鈥淓conomic development is a dynamic world,鈥 says Mazloum, 鈥渟o being able to be agile and adapt quickly to change is extremely important.鈥 In her work developing and writing public reports and presentations, she taps into the research, writing, and critical thinking skills honed through her studies. Transferring those skills toward the needs of her workplace, she says, 鈥淚鈥檝e learned how to efficiently solve problems and make reasoned judgments.鈥

The benefits of mentorship

鈥淟ast year, when we expanded to 20 placements,鈥 says Gillespie, 鈥渨e reached out to Queen鈥檚 alumni in Kingston to ask if they were interested in being mentors to new grads. Sometimes, when you enter the workforce, or you鈥檙e in an office environment for the first time, you may not know the rules, or the workplace culture. It鈥檚 helpful to have someone who can give you practical advice, like 鈥淗ow do I get my boss鈥檚 attention when they鈥檙e never in the office?鈥欌

Justin Karch definitely sees the advantage of having a mentor. He was paired with Tom Hewitt during his apprenticeship year. 鈥淲e met regularly for coffee. And we still meet occasionally. His advice and guidance have 鈥 undoubtedly 鈥 contributed to my success at the company. I think it鈥檚 important to have an unbiased third party to discuss your career with. So, for example, near the end of my one-year contract, I was approached by the director of partnership development team at BBD for a promotion to a sales position, based out of the Port Coquitlam office. It was an exciting 鈥 yet life-altering 鈥 opportunity. I reached out to Tom, and we discussed the pros and cons of the move.鈥 (He decided to stay at the Kingston office.)

Alan Rottenberg also volunteers his time as a career mentor, a role he really enjoys, even when his advice isn鈥檛 necessarily taken. 鈥淭he first issue I faced as a mentor was with a young woman who had been at her company for four months. She was doing well, getting more responsibility. She called me up and said, 鈥淚鈥檓 going to ask for a raise.鈥 So, I said 鈥 diplomatically 鈥 that it might be a bit premature to ask for a raise four months into a new job. She took my advice鈥t that time. But a few months later, she called me up for another one of our talks,鈥 he laughs, 鈥渁nd she told me, 鈥業 asked for a raise鈥nd I got it!鈥

Rottenberg knows that he鈥檚 not there to micromanage the apprentices he mentors, but to offer his support and experience to help them navigate their own way in the workplace. After all, that鈥檚 why he kickstarted the program in the first place, to give smart young grads the opportunity to flourish.

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