The business of hockey

Craig MacTavish on the ice at a Chicago Wolves training camp

Ross Dettman/Chicago Wolves

It was a good year for Craig MacTavish. In 2011, he completed his EMBA at Queen鈥檚 and started a new job as head coach of the Chicago Wolves, a team in the American Hockey League. Craig has had a long and distinguished career in hockey, first as a player (he played for 19 seasons in the NHL, and won four Stanley Cups), then as a coach (with the Edmonton Oilers and New York Rangers), and a TV sports analyst. But Craig always had his eye on furthering his education as well.

鈥淚 saw that the guys who transitioned best from professional sports went back to school for additional training - some in law, some in business.鈥 In fact, when Craig retired as a player in 1997, he was accepted into the MBA program at the University of Alberta, but then put his school plans on hold when he was offered his first coaching job with the Rangers. He was kept busy in the NHL until 2009, when he parted ways with the Oilers. 鈥淚 thought if ever I was in between jobs, I鈥檇 explore going back to school,鈥 Craig says. 鈥淚 like staying busy. I never thought I鈥檇 be out of NHL work long enough to give it a go.鈥 But the opportunity arose, and Craig was accepted into the Executive MBA program at Queen鈥檚. He also began a new career as a hockey commentator on TSN.

The 16-month EMBA program is designed for working managers, and lets them take part in virtual classes and group work from their home cities. Teamwork is stressed in the program, and Craig found that he really enjoyed the team dynamic. 鈥淲e had a terrific group of people,鈥 he says, 鈥渁ll very self-motivated. We had an eclectic mix of skill sets. I was really fortunate to have been part of that group.鈥 He learned a lot by collaborating with people with diverse business experiences. 鈥淭he power of the team is obviously in maximizing those skill sets and in reducing and protecting any weaknesses.鈥

And were any of his classmates star-struck by the idea of working with a four-time Stanley Cup winner? 鈥淣o, definitely not,鈥 he laughs. 鈥淚 was on a level playing field with everyone else.鈥 He did, however, give his Queen鈥檚 teammates a taste of the business world of hockey when they chose a project that involved working together on a proposal for an international hockey tournament. 鈥淲e were sponsored by Hockey Canada,鈥 says Craig. 鈥淲e went to the IIHF World Championship (Craig was by then Coach for Team Canada at the 2010 Championship), talked to members of other federations about their interest in such a venture, then did revenue projections.鈥

Last year, another MacTavish joined the ranks of Queen鈥檚 students: Craig鈥檚 son Nathan, who is in the Faculty of Engineering and Applied Science. While the two were never on campus at the same time as students, Craig gets a kick out of the fact that they have matching father-and-son Queen鈥檚 student cards.

Craig completed his MBA program in June; two months later, he was approached by the Chicago Wolves for the Head Coach job. Like every AHL team, the Wolves are affiliated with an NHL team. Last year, the Wolves signed an agreement with the Vancouver Canucks, a noted rival of Chicago鈥檚 NHL team, the Blackhawks. There鈥檚 a little bit of tension with Blackhawks fans, Craig admits, 鈥渂ut it鈥檚 more comedic than anything. The Wolves have a different fan base; we attract a lot of families. Our games provide family-friendly, affordable entertainment.鈥

The team plays Fridays and Saturdays; Monday is a day off, and then Tuesdays through Thursdays are practice days. 鈥淭hey are full days,鈥 says Craig. 鈥淭here鈥檚 always something to do, from preparation to the breakdown of the team鈥檚 plays.鈥

As Head Coach, Craig鈥檚 job involves, on the one hand, building a strong roster of players, and, on the other, helping individual players develop their skills. 鈥淚t鈥檚 not all that difficult a balancing act,鈥 he says. 鈥淎s your players develop and get better, generally your team does too. There鈥檚 only so much time you have in the day, and in that time you鈥檙e doing one of three things: individual development, team development, or pre-scouts. But the nice thing about hockey at this level is that you have a lot of practice time. It鈥檚 not as unrelenting as the NHL schedule. We can use that practice time to develop the players.鈥

If an AHL coach does a good job of developing his players, he faces the possibility of losing them to an NHL team. Craig doesn鈥檛 find that too frustrating. 鈥淭hat鈥檚 a success story for us, to get a player to play and contribute at the NHL level. That鈥檚 what we are ultimately here for; we鈥檙e a developmental league. At the same time, winning is a big part of development.鈥

Reflecting on his coaching style, Craig says, 鈥淚 don鈥檛 think I鈥檓 a tough coach, but you have to be demanding to get your players to a certain level of execution.鈥 At the same time, he sees that coaching styles have evolved in the years since he was a player. 鈥淟ike any business venture, there鈥檚 more of a collaborative relationship between players and coaches. That has been a change for the good. You have to sell your tactics, and they have to be backed up by success on the ice, so that you have the credibility to continue to deliver your message.鈥

Related Articles

Prefer the offline issue?

The Queen's Alumni Review is the quarterly magazine for 成人大片 alumni. Compelling stories and photos make it a must-read for all who love Queen's.

Download Winter 2012