³ÉÈË´óƬ

Academic Calendar 2024-2025

Search Results

Search Results for "COMM 131"

COMM 131  Introduction To Marketing  Units: 3.00  
This course provides students with a knowledge of the concepts of marketing as well as an understanding of how these concepts are applied in the management of the firm. Specifically, the objectives are: to provide a working knowledge of the basic theories and concepts in marketing; to develop decision making skills and abilities and to gain experience in developing marketing strategies and plans. The course is taught using a combination of lectures, discussions, case analyses, and exams.
Requirements: This course is restricted to students enrolled in the 2nd year in the Commerce Program. EXCLUSIONS: No more than one course from COMM 131 or COMM 231  
Course Equivalencies: COMM131/231/631  
Offering Faculty: Smith School of Business