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Sam Cox is Director of Product Management at Amazon and single threaded leader of Amazon DSP, Amazon's enterprise product for Advertisers and Agencies. He was previously Group Product Manager at Google responsible for AdX, Google’s real time Ad Exchange. At Google he created Ads.txt which eliminated over $1.6bn in annual fraud from the global advertising market, and built Exchange Bidding and Open Bidding to over $1bn in revenue in under 3 years. He was part of the executive team for the SSP LiftDNA (acquired by OpenX), and the CEO of Milabra, an early machine learning platform. He is an angel investor and Limited Partner with a focus on advertising and marketing technology companies, although his interests in off-grid applications and sustainable farming have led to investments in companies like Tivoli Mushrooms and Den Outdoors. He splits his time between NYC and his farm in upstate New York.