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We all know that companies sell products and services, but the spark that can propel them to greater success, stronger employee engagement and more loyal customers, is having a purpose that drives their mission — something that everyone can work towards. 

Delve into how businesses and individuals are blending innovation, entrepreneurship and social impact to bring about meaningful change. Gain valuable insights and actionable tips on embracing purpose-driven strategies. 

In this free 60-minute webinar, explore corporate purpose and the role it plays in focusing corporate values, motivating employees, attracting talent and thriving in an increasingly competitive business world. 

Join panelists Elspeth Murray, director of the Centre for Entrepreneurship, Innovation & Social Impact at Smith, and Dakota Lavery, finance comptroller, Hiawatha First Nation for an impactful conversation that will explore the ways that businesses are incorporating purpose and making meaningful change in the world at the same time.

Attendees will learn:

• What it means to be a purpose-driven business
• How to identify and pursue your organization’s purpose
• How to infuse purpose in everything you do
• How to bring your employees on board
• How to move beyond lip service, to making a difference in the world

This webinar is presented in partnership with Smith’s Centre for Entrepreneurship Innovation & Social Impact.